“There is no sincerer love than the love of food”
– George Bernard Shaw

We all love food. The health food trend is huge and growing, with more than a little thanks to social media. The question is, is it more than just a trend?

Enter Ellie Bullen, creator of Elsa’s Wholesome Life. With more than 169k Instagram followers, Ellie is the perfect person to answer this question.

A quick scroll through her website – a smorgasbord of colour and texture with a side of peonies – proves that food can certainly look like art. A quick chat with the woman herself proves that whole foods movement is here to stay. Hereafter, Ellie on creativity in the kitchen.

The gorgeous photography on your blog blurs the line between food and art.
Do you feel that there is a connection between cooking and creativity?

There definitely is a connection.
I think that the first taste of your meal is with your eyes! When it looks beautiful I like to take the time to admire and appreciate it, as a way of being mindful in eating. Cooking is definitely an art. Keeping creative and mixing things up keeps me inspired and excited about healthy food.

What does the word wholesome mean to you?


Wholesome to me means not only eating ‘healthy’ food but eating ‘soul’ food, which to me is whole foods used to make delicious foods, that you create with love and share that with others. I think living a wholesome life also means being happy at mind, and giving your body the exercise it needs.

Do you think that the whole foods movement is more than a trend?

It’s definitely more then a trend, I think people are finally starting to realise how important eating well is and that there is no quick fix that is going to make you instantly healthy and glowing. People are becoming more aware of how their food is produced and where it comes from.

Your Instagram feed is enormously popular. How has social media shaped your work?

Social media has opened up a whole new world for me. It’s been an amazing way to connect with other like minded people. I’m constantly getting inspiration from others on social media.

But it has also been a great way for me to connect with people who are wanting to make healthy changes to their lives, and I love the thought that I could inspire someone to start eating more wholesome food!